OPEN UP: Crisps for Conversations

Did you know that over half of adults in the UK have pretended to be ‘okay’ to avoid talking about their own mental health? And we get it, it’s not easy. Which is why we’ve teamed once again with our friends at Campaign Against Living Miserably (CALM) to try and help. And the answer, like the answer to so many things in life, is: Crisps.

Combining the well known British pub tradition of tearing open a pack of pub snacks to share for the table, we’ve created a packet of delicious Cheese & Jalapeno crisps (with a twist) designed to spark meaningful conversations with every tear of the packet.

Printed inside are a series of conversation starters designed by CALM to get you to OPEN UP to your mates. Hence the name.

Be prepared for a.) A taste sensation and b.) Surprisingly deep and meaningful conversations with your mates over a pint.

Available in participating pubs every Monday to Wednesday for the next month.


Where to Open Up

Type your location into the map below, or click here for a full list of participating pubs.


Campaign Against Living Miserably (CALM) is uniting the UK against suicide.

1 in 5 of us will have suicidal thoughts in our lifetime and every day 18 people in the UK take their own lives. CALM exists to change this — by offering life-saving support, creating culture changing campaigns, and bringing people together across the country to reject living miserably.

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And don't forget...

If you’re worried about your mental health or a mate’s, you don’t have to deal with it on your own; seek professional help or head over to CALM.