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What is Craft Beer?

Craft beer is the best type of beer…and that’s it. We hope you enjoyed this informative blog. Thanks for reading. 

Juuuuust kidding (but it is that good, in our humble opinion).

Craft beer is often made by smaller, independent breweries that focus on creating unique flavours for the more adventurous, discerning beer drinker. Craft beer is ‘crafted’ – hence the name – by a team of expert beer makers who use higher quality ingredients to bring you the best flavours possible.

If you’re new to the wonderful world of craft beer and want to see what all the fuss is about, may we suggest our very own Neck Oil as the perfect place to start your craft beer journey. 

And you know what? The extra thought and care that goes into craft beer is paying off since, according to Morning Advertiser*, 69% of London beer lovers prefer craft beer over mainstream beers. Nice. 

So, if you want to blast off to join the craft beer hype, keep reading to find out more about it!


Humans have made beer for thousands of years. We’re talking so long ago that even the smartest people on the planet can’t actually figure out when the first beer was made. But, the craft beer movement started in the 1960s in the US. Click on the arrow to the right to find out more...

In 1965, the pioneer of craft beer, Fritz Maytag – brief round of applause for Fritz Maytag – started playing around with different beer flavours and learned how to improve the quality. It’s safe to say that everyone’s minds were blown when they realised how much better beer can taste!

In the late 70s, home-brewing beer became legal, resulting in many beer fanatics making their own speciality beers. This eventually led to small craft beer businesses opening up and experimenting with different flavours. The creative beer juices were well and truly flowing. 

Obviously, craft beer kept on growing in popularity, and now more and more people all over planet Earth are aware of what craft beer actually is, where to find it and crucially how its made (cue a very smooth segue into the next paragraph)

So just how is craft beer made? Well, it’s so funny that you ask. Beer is made with just four ingredients: barley, hops, yeast and water. We’ll try not to bore you with the technical details, but basically, sugars are extracted from the grains so the yeast can turn them into alcohol. Magic? Yes, but also science.

Craft beer will be made from the best ingredients on the planet. No cutting corners! The grains will be mixed and mashed together with boiling water (Really really don’t recommend you drinking it at this stage, we learned this the hard way.). Then, the natural starches will be revealed with a dramatic flourish and converted into sugars. When the water is drained, the sweet, syrupy liquid is left behind, which will eventually turn into beer.

This weird-looking sugar liquid is then added to, what’s known in the business as, a big ol’ kettle and boiled for a long time. At this point, the hops, spices and whatever other flavourings are added too. When the boiling is finished, the brewers can sit back and relax (Classic brewer behaviour - Beavertown brewers, we appreciate and cherish you), as the fermenting part of the beer making process begins. 

When the oh-so-talented and hard-working brewers are happy with their beer creation, it then needs to be conditioned to let the flavours and aromas develop. It’s then packaged up in our super awesomely designed cans and sent to you.

Craft beer vs regular beers

So, what’s the difference between craft beer and regular beer? Wait for it, you’re gonna love it…FLAVOURS!

Regular beer usually has that classic, bitter beer taste we all know and love and is made using traditional methods, while craft beer offers a unique flavour experience. This means there’s way more variety to choose from, and people who don’t like the flavour of regular beer can still find a craft beer flavour to enjoy. Craft beer also often has more alcohol content than regular beer unless you go for one of our low and no-alcohol craft beers, which still has all the great taste but a featherweight ABV.

Over ten years ago, we crash-landed in a little kitchen in North London and started brewing craft beers for everyone to enjoy. While we’ve since outgrown our kitchen our craft beers are still full of out-of-this-world flavours. 

Where do I find craft beers in London?

Well…if you want the best London craft beer, visit our Taproom! Less than a 5-minute walk from Tottenham Hale tube station, the Taproom is our mothership and features the entire Beavertown range! As well as beer, we also have live music and local food vendors stopping by. It’s maybe the best room in London? Could be? 

If you fancy a craft lager, we also have a super clever tool that will help you find a pint of Bones in your area. Just enter your location in the search bar and off you go!

Beavertown’s Most Popular Craft Beers

Since we know a thing or two about craft beers, let us direct you to some of our favourites: 

  • Gamma Ray - Bold and iconic, our Gamma Ray craft beer will make you feel like you’ve been teleported to America. With a rich and refreshing taste inspired by pale ales from California’s Pacific coast, this is our original craft beer that every Beavertown fan needs to try.
  • Neck Oil – The people’s favourite. Light and zingy, Neck Oil has a perfect balance of hop flavours for an extra special taste. It’s ultra-refreshing and goes down easy, too. 

Check out our whole range of Neck Oil, from clothing to bundles and even a crate of Neck Oil and Gamma Ray