The summer season is upon us (finally). And if you’re reading this, we assume the humble music festival is the place for you. But the big question is…
What Do We Wear At Music Festivals in 2024?
Be Unique – Wear Whatever You Bloody Like
Go on, stand out from the crowd. Plus, if you get separated from your mates, they can spot your fluorescent belt and bucket hat combo from miles away.
However, if it’s compliments from strangers you’re after, check out our full clothing range – perfect for any festival outfit.
Breathable Clothing – Oversized Tees, Shorts
It's Summer. It’s hot, it’s sweaty, your sweat glands are having the time of their life. Biologically, you’re now 80% swamp. So, pack a bunch of breathable clothing. We’re talking comfy oversized t-shirts that look and feel easy and breezy, like you put in no effort at all – even though you’ve painstakingly curated your look for months, but that’s not the point.
Pack some shoes that aren’t going to kill your feet, like some trusty trainers. And get some loose-fitting shorts, for when you’ve eaten too much and are feeling the bloat. But where on Earth are you going to find some breathable, 85% cotton shorts we hear you cry?! On our website, of course.
Head Gear – Caps, Bucket Hats (Space Helmets)
When it comes to the SUN versus the HUMAN HEAD – there’s only ever one winner. Protect your head with our range of caps, beanies and the essential Beavertown bucket hat. They’ll also help keep you incognito if you find yourself on the run from an ex, a biker gang or an ex who happens to be in a biker gang.
In any case, check out our super-cool range of hats which come in a load of different colours and patterns to match the rest of your festival outfit.
Humans - 1, Sun - 0.
Warm Layers – Hoodies, Jumpers, Jackets
Yes, we know, it’s Summer. But it’s a British Summer, meaning it’s unpredictable, in the same way that a wolf wearing roller-skates is unpredictable. Can it REALLY be trusted to stay sunny? Could you get both sunburnt AND lashed with hail at the same time? Layer up with cosy hoodies and sweatshirts with our iconic Beavertown designs splashed all over them. And maybe bring a light jacket because, let’s be honest, it will rain at some point.
Colourful Stuff – Printed Tops & Wavy Socks
Go colourful. Go retina-burningly colourful. You’re going to end up covered in mud anyway, might as well throw some colourful fresh graphic tees in there. We also do a killer line in bright socks that can be seen from space (maybe).
Keep Your Belongings – The Beloved Bum Bag & Tote
Phone? Check. Sun cream? Check. Emergency Snacks? Check. You need to be light, nimble, but also...where are you stashing all these essential items? Enter stage left: The Beavertown Bumbag, complete with beloved skull design – both practical and it will make you the coolest human at the festival.
Alternatively, for a slightly heavier load, there’s our OG tote bag, with enough room for stowing extra ice-cold beers. We really do think of everything.
What To Wear For The Great Outdoors
British Summer, you know the drill. But here’s what to remember…
Bright, Bold & Breathable
90’s rave culture is back in, so think big, bright, eye-popping graphics. And as far as breathable goes, you don’t want to overheat, so check out our range of 100% organic cotton tees…
Waterproof
Rain, rain, go away. Or maybe not, because we’re collaborating with Rainkiss, Scandi kings of all things waterproof, to create the ultimate fashion-forward poncho. Perfect for those rainy days...or any day, just because it looks so good.
Go hands-free
Big field, big crowds. The last thing you want is to drop your phone, wallet and house keys. SO, you need a specially crafted bum bag replete with cool designs. LOOK NO FURTHER…
Festival Fashion Do’s and Don’ts
By and large, festivals are the perfect place to express your individualism, but there are still some handy tips to get the most out of your outfit…
Festival Fashion Do’s
1. Glitter Up
You can’t get away with coating yourself in glitter for your 9:30am meeting with Claire from HR, so make the most of it now.
2. Find A Fun Accessory
Think sunglasses, jewellery, or a colourful belt to elevate a plain tee and denim shorts. A bucket hat and bandana could be just the thing to complete your festival look. We’ve got some bandanas for dogs (or brave humans)?
3. Own It And Have Fun!
No-one is judging you. No-one is watching you dance, apart from that person with the binoculars over there, tutting. So wear what you want, dance however you like and hey, if you want to dress in tin foil and pretend that you’ve just escaped from Area 51, then you do that.
Festival Fashion Don’ts
1. Leave Your Heels and Fave Fresh Trainers At Home
Some festivals are pretty huge. And others are small, but you can bet a pint of Neck Oil that you’ll be walking around finding the best food spot or dancing to your favourite band. If you’re still thinking ‘Ah, perfect terrain for my high heels and / or box-fresh trainers’, then you deserve everything that’s coming to you…
2. Avoid Super-Tight Fitted Clothing
There’s a point in every festival where you become 80% swamp. It’s unavoidable. Skinny jeans are not going to help this situation.
3. Don’t Forget The Essentials
Sun cream, water, hand sanitiser and a power bank for your phone. Remember these 4 things and you’ll improve the quality of your festival experience exponentially. And seeing as we’re talking about “the essentials”, we happen to have an essentials range. How fitting.
[SHOP THE ESSENTIALS]
If you’re looking for a little festival taster, then check out our Collaboration Sessions, landing in Manchester on the 20th July or Bristol on the 10th August, for some out-of-this-world music, beer and good times.
And if you need further guidance on how to behave at a festival, have a read of our festival essentials guide.
Oh yes and beer. Don’t forget to stock up on beer for you and your mates with our beer cases, then you’re all set for what could quite possibly be the best festival ever.
